Sabah Branch aims to produce high-quality and impactful research papers in computer science, hospitality and tourism, accounting, marketing, finance, economics, and other business-related disciplines; provide consultancy services; and establish collaborative partnerships with academics, business, non-profit, government, and non-government organizations. In addition, the Centre also provides relevant training pertaining to research methodology to our staff and students in order to cultivate strong research culture in the Branch.

   i.  Objectives

• To conduct Advanced Computational Intelligence, Business Analytics, and Sustainable Tourism research activities relating to innovative technological artifacts serving the Information Technology, business, and tourism industries; government agencies/community.

• To build a research culture and expand the research community with wide-ranging interests in many specialist areas.

• To develop several areas of excellence which will bring distinctiveness to the branch's work, the programmes the branch offers, and the wider community.

• To collaborate with the private sector and various industries in terms of relevant market-driven, and business-related projects and any consultancy thereof.

• To form and develop research partnership/authorship with public and private sectors/institutions/industries nationally and/or internationally to produce books and high-impact journal articles.

• To invite prominent speakers and subject experts from academic/industry practitioners (nationally and internationally) to share their experience; and to facilitate relevant talks/seminars/symposiums/workshops/colloquium primarily on research methodology.

• To provide research-led training courses for the branch’s academicians and students to learn, nurture, and hone their research skills and competencies.

ii.  Vision Statement

The Centre endeavors to become an active, dynamic, and multidisciplinary research center in Advanced Computational Intelligence, Business Analytics, Strategic Management, and Sustainable Tourism.

iii.  Operation and Activities

The main focus of the centre is to produce high-quality research output. Hence, members of centre will actively participate in group research depending on their areas of specialization. To improve lecturers’ research skills and to elevate staff strength, the centre will organize research seminars and workshops from time to time. Besides, the centre will provide consultancy services to industries, government agencies, and the community.